Enter, tastefluencer: The rise of a curator economy
People get thousands of likes on their wedding posts. Abhay Arora gets as many on a post about a wedding playlist. Last week, he uploaded a carousel post on his Instagram account, @thatmusicproject, featuring clips from nine popular wedding songs in Hindi and Punjabi. It fetched over 20,000 likes. His cheeky caption pegged itself to the viral news of the moment: “Leaked wedding playlist for Kiara and Sid’s big-fat Indian wedding.”
A few rows below, he has another playlist—a curation of songs th
A few rows below, he has another playlist—a curation of songs th